Covered topics: acquisition, digital advertising, advertising metrics
14:08
Acquisition
Building a marketing moat to crush the competition
Guillaume Cabane - Growth Advisor at Growth Ex MachinaShare
How can product and marketing help you to stand out from the competition and grow fast? In this session, Guillaume Cabane, advisor to growth stage startups, will share his own real-life growth tactics that leverage data to blow past the competition and grow market share.
Up next
Andrew Chen - Partner at Andreessen Horowitz
Carlos González de Villaumbrosia - CEO at Product School
Jaime DeLanghe - Director of Product at Slack
Gustaf Alströmer - Partner at Y Combinator
Casey Winters - VP of Product at Eventbrite
Lex Roman - Growth Design Lead at lexroman.com
Calvin French-Owen - Co-founder and CTO at Segment
Jon Sadow - Co-founder & CPO at Scoop
Growth basics
Growth tips and best practices
Hannah Hudson - Head of User Research at Segment
Product development
Making safe bets with good data
Measuring product-market fit / Experimentation
Grow like a startup with experimentation and A/B testing
User onboarding
Why onboarding is the most crucial part of your growth strategy
Patti Chan - VP of Product at Imperfect Foods
Growth UX
The UX of Data
Growth stacks
The tools your team will use tomorrow
Product analytics
