User research

Data + Empathy: How to do user research to build a better product experience

Hannah Hudson - Head of User Research at Segment

Covered topics: user research, surveys, data analysis


The key to growth is deeply understanding your users’ needs and delivering experiences that exceed their expectations. And while data can give you many clues into your users’ behavior, user research is key to understand what really makes them tick. Hannah Hudson, Head of User Research at Segment and former Design Strategist at Intuit, will share foundational principles behind human-centered design, the how-tos of user research, and give you actionable frameworks and methods to kick-start your own deep customer empathy.

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