User onboarding

Why onboarding is the most crucial part of your growth strategy

Casey Winters - VP of Product at Eventbrite

Covered topics: onboarding, retention, analytics, design


With user acquisition costs increasing year over year, it's never been more important to maximize your paid acquisition investment by engaging new users from day one and retaining them over time. The best way to tackle long-term retention is to focus on onboarding. Why? Most users that churn were never set up correctly in the first place. Casey Winters, VP of Product at Eventbrite, past growth lead at Pinterest, and first marketing lead at GrubHub, will share best practices for getting in your customers' shoes and building effective onboarding flows.

This content was developed as a part of the Reforge Growth Series.
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