Covered topics: design analytics retention user onboarding
14:08
user onboarding
Why onboarding is the most crucial part of your growth strategy
Casey Winters - VP of Product at EventbriteShare
With user acquisition costs increasing year over year, it's never been more important to maximize your paid acquisition investment by engaging new users from day one and retaining them over time. The best way to tackle long-term retention is to focus on onboarding. Why? Most users that churn were never set up correctly in the first place. Casey Winters, VP of Product at Eventbrite, past growth lead at Pinterest, and first marketing lead at GrubHub, will share best practices for getting in your customers' shoes and building effective onboarding flows.
Up next
Calvin French-Owen - Co-founder and CTO at Segment
Carlos González de Villaumbrosia - CEO at Product School
Jes Kirkwood - Senior Content Marketing Manager at Twilio Segment
Jon Sadow - Co-founder and CPO at Scoop
Andrew Chen - Partner at Andreessen Horowitz
Aditi Jain - Director of Ecommerce at Blue Bottle Coffee
Jes Kirkwood - Senior Content Marketing Manager at Twilio Segment
James de Feu - Director, Self-Serve Growth at Klaviyo
Thibault Imbert - VP, Growth at GitHub
Mona Nasiri - Director of Product Growth and Monetization, Zendesk at Zendesk
Morgan Brown - VP, Growth at Shopify
Morgan Brown - VP, Growth at Shopify
Tara Robertson - CMO at Teamwork
Thibault Imbert - VP, Growth at GitHub
Gustaf Alströmer - Partner at Y Combinator
Lex Roman - Founder and Growth Design Lead at lexroman.com
Kevin Minnick - VP of Product at Chartio
Brian Balfour - Founder/CEO at Reforge
James Currier - Managing Partner at NFX
Manish Goyal - CEO at Friendbuy
Wes Bush - Founder/CEO at ProductLed
Eric Keating - VP of Marketing at Appcues
Jesse Germinario - Senior Product Manager and former Director of Growth at Elevate Labs
growth stacks
The tools your team will use tomorrow
acquisition
Acquisition Fundamentals
product analytics
How Scoop scaled their Twilio Segment implementation to drive growth
Hannah Hudson - Head of User Research at Segment
growth basics
Growth tips and best practices
a/b testing
Experimentation fundamentals
analytics
Lessons On Growth: Klaviyo
experimentation
Lessons On Growth: GitHub
retention
Lessons On Growth: Zendesk
experimentation
Lessons On Growth: Shopify
Kieran Flanagan - SVP, Marketing at HubSpot
Morgan Brown - VP, Growth at Shopify
Lauren Schuman - VP, Product Growth at MURAL
growth
Who should own growth?
product-market fit
Grow like a startup with experimentation and A/B testing
Guillaume Cabane - Growth Advisor at Growth Ex Machina
Patti Chan - VP of Product at Imperfect Foods
growth ux
The UX of Data
Ilya Volodarsky - Co-founder & President at Segment
Jacob Singh - CTO at Grofers
growth
Growth Lessons from Chartio
product-market fit
The Four Fits Framework for $100M+ Growth
growth
Network Effects
Jaime DeLanghe - Director of Product at Slack
Molly Norris Walker - Serial Head of Design, Author of Design-Driven Growth at
acquisition
Referral Programs
growth basics
Product-Led Growth Fundamentals
growth
New User Onboarding
growth
Subscription-Product Fit
Laura Schaffer - Head of Growth Product at Twilio Inc.
