product-market fit

The Four Fits Framework for $100M+ Growth

Brian Balfour - Founder/CEO at Reforge

Covered topics: growth product product-market fit


Brian Balfour shares the framework he uses to evaluate and drive growth strategy for his portfolio companies, called The Four Fits Framework for $100M+ Growth. The video series also has accompanying blog posts, linked below, that can be read on Brian's blog. The series covers: 1. Market Product Fit: Think about the market first, not the product 2. Product Channel Fit: Products are built for specific channels 3. Channel Model Fit: Specific channels fit with specific models 4. Model Market Fit: Your model must fit with the market's percieved value of your solution 5. A case study: Hubspot

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