Covered topics: Product Marketing, Design, Startups
26:06
Product Marketing
Simplifying Value Propositions
Serial Head of Design, Author of Design-Driven GrowthShare
Do your customers know what to expect after reading your product's website? Complicated value propositions kill conversion and deals. In this session Moly Norris Walker runs through a framework for simplifying your value prop, and testing it, including lots of case studies.
Up next
Andrew Chen - Partner at Andreessen Horowitz
Carlos González de Villaumbrosia - CEO at Product School
Jaime DeLanghe - Director of Product at Slack
Gustaf Alströmer - Partner at Y Combinator
Casey Winters - VP of Product at Eventbrite
Lex Roman - Growth Design Lead at lexroman.com
Calvin French-Owen - Co-founder and CTO at Segment
Jon Sadow - Co-founder & CPO at Scoop
Stephanie Evans - Product Lead, Segment
Former CTO at Grofers
Growth basics
Growth tips and best practices
Hannah Hudson - Head of User Research at Segment
Product development
Making safe bets with good data
Measuring product-market fit / Experimentation
Grow like a startup with experimentation and A/B testing
Guillaume Cabane - Growth Advisor at Growth Ex Machina
User onboarding
Why onboarding is the most crucial part of your growth strategy
Patti Chan - VP of Product at Imperfect Foods
Growth UX
The UX of Data
Growth stacks
The tools your team will use tomorrow
Product analytics
How Scoop scaled their Segment implementation to drive growth
Product Development
Using data to make smart product bets
Ilya Volodarsky
Segmentation / Positioning
