Product Marketing

Simplifying Value Propositions

Serial Head of Design, Author of Design-Driven Growth

Covered topics: Product Marketing, Design, Startups

Share

Do your customers know what to expect after reading your product's website? Complicated value propositions kill conversion and deals. In this session Moly Norris Walker runs through a framework for simplifying your value prop, and testing it, including lots of case studies.

Resources
Up next
Andrew Chen - Partner at Andreessen Horowitz
Hannah Hudson - Head of User Research at Segment
Carlos González de Villaumbrosia - CEO at Product School
Jaime DeLanghe - Director of Product at Slack
Measuring product-market fit / Experimentation

Grow like a startup with experimentation and A/B testing

Gustaf Alströmer - Partner at Y Combinator
Guillaume Cabane - Growth Advisor at Growth Ex Machina
Casey Winters - VP of Product at Eventbrite
Patti Chan - VP of Product at Imperfect Foods
Lex Roman - Growth Design Lead at lexroman.com
Calvin French-Owen - Co-founder and CTO at Segment
Jon Sadow - Co-founder & CPO at Scoop
Stephanie Evans - Product Lead, Segment