Product Development

Using data to make smart product bets

Stephanie Evans - Product Lead, Segment

Covered topics: data, analytics, product development, product testing

Share

You have 1,000 ideas for growing product adoption, no time, and not enough engineering resources. What do you do? Customer insight is the foundation of any good product development process. With it, you can build the products your customers want and need that propel your business forward. Without it, you run the risk of wasting valuable engineering resources building products or experiences that never catch on. In this session, Segment will go deep on how its product team uses our own products to find product-market fit.

Resources
Up next
Andrew Chen - Partner at Andreessen Horowitz
Hannah Hudson - Head of User Research at Segment
Carlos González de Villaumbrosia - CEO at Product School
Jaime DeLanghe - Director of Product at Slack
Measuring product-market fit / Experimentation

Grow like a startup with experimentation and A/B testing

Gustaf Alströmer - Partner at Y Combinator
Guillaume Cabane - Growth Advisor at Growth Ex Machina
Casey Winters - VP of Product at Eventbrite
Patti Chan - VP of Product at Imperfect Foods
Lex Roman - Growth Design Lead at lexroman.com
Calvin French-Owen - Co-founder and CTO at Segment
Jon Sadow - Co-founder & CPO at Scoop
Serial Head of Design, Author of Design-Driven Growth