Covered topics: data, analytics, product development, product testing
14:08
Product Development
Using data to make smart product bets
Stephanie Evans - Product Lead, SegmentShare
You have 1,000 ideas for growing product adoption, no time, and not enough engineering resources. What do you do? Customer insight is the foundation of any good product development process. With it, you can build the products your customers want and need that propel your business forward. Without it, you run the risk of wasting valuable engineering resources building products or experiences that never catch on. In this session, Segment will go deep on how its product team uses our own products to find product-market fit.
Up next
Andrew Chen - Partner at Andreessen Horowitz
Carlos González de Villaumbrosia - CEO at Product School
Jaime DeLanghe - Director of Product at Slack
Gustaf Alströmer - Partner at Y Combinator
Casey Winters - VP of Product at Eventbrite
Lex Roman - Growth Design Lead at lexroman.com
Calvin French-Owen - Co-founder and CTO at Segment
Jon Sadow - Co-founder & CPO at Scoop
Former CTO at Grofers
Serial Head of Design, Author of Design-Driven Growth
Growth basics
Growth tips and best practices
Hannah Hudson - Head of User Research at Segment
Product development
Making safe bets with good data
Measuring product-market fit / Experimentation
Grow like a startup with experimentation and A/B testing
Guillaume Cabane - Growth Advisor at Growth Ex Machina
User onboarding
Why onboarding is the most crucial part of your growth strategy
Patti Chan - VP of Product at Imperfect Foods
Growth UX
The UX of Data
Growth stacks
The tools your team will use tomorrow
Product analytics
How Scoop scaled their Segment implementation to drive growth
Ilya Volodarsky
Segmentation / Positioning
How Grofers used segmentation to become the largest marketplace in India
Product Marketing
