Product Development

Using data to make smart product bets

Stephanie Evans - Product Lead, Segment

Covered topics: data, analytics, product development, product testing


You have 1,000 ideas for growing product adoption, no time, and not enough engineering resources. What do you do? Customer insight is the foundation of any good product development process. With it, you can build the products your customers want and need that propel your business forward. Without it, you run the risk of wasting valuable engineering resources building products or experiences that never catch on. In this session, Segment will go deep on how its product team uses our own products to find product-market fit.

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