Covered topics: product-market fit, analytics, experimentation, a/b testing, user experience, startups
14:08
Measuring product-market fit / Experimentation
Grow like a startup with experimentation and A/B testing
Gustaf Alströmer - Partner at Y CombinatorShare
Using data to make product decisions is core to how successful growth teams operate, especially at startups. Gustaf, a member of the Airbnb growth team turned partner at Y Combinator, will share learnings from his 5 years at Airbnb and work with other successful startups. In this session, Gustaf will explain how the team at Airbnb organized A/B testing as part of the product development process, why relying on A/B testing is critical for startups, and how to generate ideas for new experiments to run.
Up next
Andrew Chen - Partner at Andreessen Horowitz
Carlos González de Villaumbrosia - CEO at Product School
Jaime DeLanghe - Director of Product at Slack
Casey Winters - VP of Product at Eventbrite
Lex Roman - Growth Design Lead at lexroman.com
Calvin French-Owen - Co-founder and CTO at Segment
Jon Sadow - Co-founder & CPO at Scoop
Stephanie Evans - Product Lead, Segment
Former CTO at Grofers
Serial Head of Design, Author of Design-Driven Growth
Growth basics
Growth tips and best practices
Hannah Hudson - Head of User Research at Segment
Product development
Making safe bets with good data
Guillaume Cabane - Growth Advisor at Growth Ex Machina
User onboarding
Why onboarding is the most crucial part of your growth strategy
Patti Chan - VP of Product at Imperfect Foods
Growth UX
The UX of Data
Growth stacks
The tools your team will use tomorrow
Product analytics
How Scoop scaled their Segment implementation to drive growth
Product Development
Using data to make smart product bets
Ilya Volodarsky
Segmentation / Positioning
How Grofers used segmentation to become the largest marketplace in India
Product Marketing
