Covered topics: startups user experience a/b testing experimentation analytics product-market fit
14:08
product-market fit
Grow like a startup with experimentation and A/B testing
Gustaf Alströmer - Partner at Y CombinatorShare
Using data to make product decisions is core to how successful growth teams operate, especially at startups. Gustaf, a member of the Airbnb growth team turned partner at Y Combinator, will share learnings from his 5 years at Airbnb and work with other successful startups. In this session, Gustaf will explain how the team at Airbnb organized A/B testing as part of the product development process, why relying on A/B testing is critical for startups, and how to generate ideas for new experiments to run.
Up next
James de Feu - Director, Self-Serve Growth at Klaviyo
Thibault Imbert - VP, Growth at GitHub
Mona Nasiri - Director of Product Growth and Monetization, Zendesk at Zendesk
Morgan Brown - VP, Growth at Shopify
Jes Kirkwood - Senior Content Marketing Manager at Twilio Segment
Morgan Brown - VP, Growth at Shopify
Tara Robertson - CMO at Teamwork
Thibault Imbert - VP, Growth at GitHub
Andrew Chen - Partner at Andreessen Horowitz
Aditi Jain - Director of Ecommerce at Blue Bottle Coffee
Carlos González de Villaumbrosia - CEO at Product School
Casey Winters - VP of Product at Eventbrite
Lex Roman - Founder and Growth Design Lead at lexroman.com
Calvin French-Owen - Co-founder and CTO at Segment
Jon Sadow - Co-founder and CPO at Scoop
Kevin Minnick - VP of Product at Chartio
Brian Balfour - Founder/CEO at Reforge
James Currier - Managing Partner at NFX
Manish Goyal - CEO at Friendbuy
Wes Bush - Founder/CEO at ProductLed
Eric Keating - VP of Marketing at Appcues
Jesse Germinario - Senior Product Manager and former Director of Growth at Elevate Labs
Jes Kirkwood - Senior Content Marketing Manager at Twilio Segment
analytics
Lessons On Growth: Klaviyo
experimentation
Lessons On Growth: GitHub
retention
Lessons On Growth: Zendesk
experimentation
Lessons On Growth: Shopify
a/b testing
Experimentation fundamentals
Kieran Flanagan - SVP, Marketing at HubSpot
Morgan Brown - VP, Growth at Shopify
Lauren Schuman - VP, Product Growth at MURAL
growth
Who should own growth?
growth basics
Growth tips and best practices
Hannah Hudson - Head of User Research at Segment
Guillaume Cabane - Growth Advisor at Growth Ex Machina
user onboarding
Why onboarding is the most crucial part of your growth strategy
Patti Chan - VP of Product at Imperfect Foods
growth ux
The UX of Data
growth stacks
The tools your team will use tomorrow
product analytics
How Scoop scaled their Segment implementation to drive growth
Ilya Volodarsky - Co-founder & President at Segment
Jacob Singh - CTO at Grofers
growth
Growth Lessons from Chartio
product-market fit
The Four Fits Framework for $100M+ Growth
growth
Network Effects
Jaime DeLanghe - Director of Product at Slack
Molly Norris Walker - Serial Head of Design, Author of Design-Driven Growth at
acquisition
Referral Programs
growth basics
Product-Led Growth Fundamentals
growth
New User Onboarding
growth
Subscription-Product Fit
Laura Schaffer - Head of Growth Product at Twilio Inc.
acquisition
