Measuring product-market fit / Experimentation

Grow like a startup with experimentation and A/B testing

Gustaf Alströmer - Partner at Y Combinator

Covered topics: product-market fit, analytics, experimentation, a/b testing, user experience, startups


Using data to make product decisions is core to how successful growth teams operate, especially at startups. Gustaf, a member of the Airbnb growth team turned partner at Y Combinator, will share learnings from his 5 years at Airbnb and work with other successful startups. In this session, Gustaf will explain how the team at Airbnb organized A/B testing as part of the product development process, why relying on A/B testing is critical for startups, and how to generate ideas for new experiments to run.

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