Segmentation / Positioning

How Grofers used segmentation to become the largest marketplace in India

Former CTO at Grofers

Covered topics: segmentation, retention, data

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Grofers grew from 1/10th the size of their competition to passing them in just over two years. How? They shifted their focus from serving everyone to focusing on a target customer. In this session, Jacob Singh, former CTO at Grofers takes us through the thinking and analyses that they did to make these decisions.

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