Experiment! How to drive product innovation in teams big and small

Patti Chan - VP of Product at Imperfect Foods

Covered topics: experimentation, a/b testing, analytics, new product development


Companies like Netflix run more than a thousand experiments a year to drive product improvements. But how do you cultivate that kind of innovation when your team is 300 times smaller? We can begin by creating a culture of experimentation: leaning on modern technologies to split-test wildly different product ideas with real customers, following the scientific method, and thinking beyond agile as an engineering team. Patti Chan, VP of Product at Imperfect Produce, will share how to effectively experiment for every product feature with a small but mighty team.

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