Covered topics: experimentation, a/b testing, analytics, new product development
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Experimentation
Experiment! How to drive product innovation in teams big and small
Patti Chan - VP of Product at Imperfect FoodsShare
Companies like Netflix run more than a thousand experiments a year to drive product improvements. But how do you cultivate that kind of innovation when your team is 300 times smaller? We can begin by creating a culture of experimentation: leaning on modern technologies to split-test wildly different product ideas with real customers, following the scientific method, and thinking beyond agile as an engineering team. Patti Chan, VP of Product at Imperfect Produce, will share how to effectively experiment for every product feature with a small but mighty team.
Up next
Andrew Chen - Partner at Andreessen Horowitz
Carlos González de Villaumbrosia - CEO at Product School
Jaime DeLanghe - Director of Product at Slack
Gustaf Alströmer - Partner at Y Combinator
Casey Winters - VP of Product at Eventbrite
Lex Roman - Growth Design Lead at lexroman.com
Calvin French-Owen - Co-founder and CTO at Segment
Jon Sadow - Co-founder & CPO at Scoop
Stephanie Evans - Product Lead, Segment
Former CTO at Grofers
Serial Head of Design, Author of Design-Driven Growth
Growth basics
Growth tips and best practices
Hannah Hudson - Head of User Research at Segment
Product development
Making safe bets with good data
Measuring product-market fit / Experimentation
Grow like a startup with experimentation and A/B testing
Guillaume Cabane - Growth Advisor at Growth Ex Machina
User onboarding
Why onboarding is the most crucial part of your growth strategy
Growth UX
The UX of Data
Growth stacks
The tools your team will use tomorrow
Product analytics
How Scoop scaled their Segment implementation to drive growth
Product Development
Using data to make smart product bets
Ilya Volodarsky
Segmentation / Positioning
How Grofers used segmentation to become the largest marketplace in India
Product Marketing
