Covered topics: product development analytics a/b testing experimentation
14:08
experimentation
Experiment! How to drive product innovation in teams big and small
Patti Chan - VP of Product at Imperfect FoodsShare
Companies like Netflix run more than a thousand experiments a year to drive product improvements. But how do you cultivate that kind of innovation when your team is 300 times smaller? We can begin by creating a culture of experimentation: leaning on modern technologies to split-test wildly different product ideas with real customers, following the scientific method, and thinking beyond agile as an engineering team. Patti Chan, VP of Product at Imperfect Produce, will share how to effectively experiment for every product feature with a small but mighty team.
Up next
Morgan Brown - VP, Growth Marketing at Shopify
Tara Robertson - CMO at Teamwork
Thibault Imbert - VP, Growth at GitHub
Andrew Chen - Partner at Andreessen Horowitz
Aditi Jain - Director of Ecommerce at Blue Bottle Coffee
Carlos González de Villaumbrosia - CEO at Product School
Gustaf Alströmer - Partner at Y Combinator
Casey Winters - VP of Product at Eventbrite
Lex Roman - Founder and Growth Design Lead at lexroman.com
Calvin French-Owen - Co-founder and CTO at Segment
Jon Sadow - Co-founder and CPO at Scoop
Kevin Minnick - VP of Product at Chartio
Brian Balfour - Founder/CEO at Reforge
James Currier - Managing Partner at NFX
Manish Goyal - CEO at Friendbuy
Wes Bush - Founder/CEO at ProductLed
Eric Keating - VP of Marketing at Appcues
Jesse Germinario - Senior Product Manager and former Director of Growth at Elevate Labs
Jes Kirkwood - Senior Content Marketing Manager at Twilio Segment
Kieran Flanagan - SVP, Marketing at HubSpot
Morgan Brown - VP, Growth Marketing at Shopify
Lauren Schuman - VP, Product Growth at MURAL
growth
Who should own growth?
growth basics
Growth tips and best practices
Hannah Hudson - Head of User Research at Segment
product-market fit
Grow like a startup with experimentation and A/B testing
Guillaume Cabane - Growth Advisor at Growth Ex Machina
user onboarding
Why onboarding is the most crucial part of your growth strategy
growth ux
The UX of Data
growth stacks
The tools your team will use tomorrow
product analytics
How Scoop scaled their Segment implementation to drive growth
Ilya Volodarsky - Co-founder & President at Segment
Jacob Singh - CTO at Grofers
growth
Growth Lessons from Chartio
product-market fit
The Four Fits Framework for $100M+ Growth
growth
Network Effects
Jaime DeLanghe - Director of Product at Slack
Molly Norris Walker - Serial Head of Design, Author of Design-Driven Growth at
acquisition
Referral Programs
growth basics
Product-Led Growth Fundamentals
growth
New User Onboarding
growth
Subscription-Product Fit
Laura Schaffer - Head of Growth Product at Twilio Inc.
acquisition
