Covered topics: startups product development data analytics
14:08
analytics
Launching a new product? Get the data right
Ilya Volodarsky - Co-founder & President at SegmentShare
To succeed, your team needs to have access to the right data. Analytics is the solution, but it can also be overwhelming and hard to know where to start. What data do you track? What metrics should you focus on? Which tools do you need to understand and grow your business? In this session, we’ll teach you how to think about analytics differently and set the right analytics foundation for your business or new product.
Up next
Calvin French-Owen - Co-founder and CTO at Segment
Carlos González de Villaumbrosia - CEO at Product School
Jes Kirkwood - Senior Content Marketing Manager at Twilio Segment
Jon Sadow - Co-founder and CPO at Scoop
Andrew Chen - Partner at Andreessen Horowitz
Aditi Jain - Director of Ecommerce at Blue Bottle Coffee
Jes Kirkwood - Senior Content Marketing Manager at Twilio Segment
James de Feu - Director, Self-Serve Growth at Klaviyo
Thibault Imbert - VP, Growth at GitHub
Mona Nasiri - Director of Product Growth and Monetization, Zendesk at Zendesk
Morgan Brown - VP, Growth at Shopify
Morgan Brown - VP, Growth at Shopify
Tara Robertson - CMO at Teamwork
Thibault Imbert - VP, Growth at GitHub
Gustaf Alströmer - Partner at Y Combinator
Casey Winters - VP of Product at Eventbrite
Lex Roman - Founder and Growth Design Lead at lexroman.com
Kevin Minnick - VP of Product at Chartio
Brian Balfour - Founder/CEO at Reforge
James Currier - Managing Partner at NFX
Manish Goyal - CEO at Friendbuy
Wes Bush - Founder/CEO at ProductLed
Eric Keating - VP of Marketing at Appcues
Jesse Germinario - Senior Product Manager and former Director of Growth at Elevate Labs
growth stacks
The tools your team will use tomorrow
acquisition
Acquisition Fundamentals
product analytics
How Scoop scaled their Twilio Segment implementation to drive growth
Hannah Hudson - Head of User Research at Segment
growth basics
Growth tips and best practices
a/b testing
Experimentation fundamentals
analytics
Lessons On Growth: Klaviyo
experimentation
Lessons On Growth: GitHub
retention
Lessons On Growth: Zendesk
experimentation
Lessons On Growth: Shopify
Kieran Flanagan - SVP, Marketing at HubSpot
Morgan Brown - VP, Growth at Shopify
Lauren Schuman - VP, Product Growth at MURAL
growth
Who should own growth?
product-market fit
Grow like a startup with experimentation and A/B testing
Guillaume Cabane - Growth Advisor at Growth Ex Machina
user onboarding
Why onboarding is the most crucial part of your growth strategy
Patti Chan - VP of Product at Imperfect Foods
growth ux
The UX of Data
Jacob Singh - CTO at Grofers
growth
Growth Lessons from Chartio
product-market fit
The Four Fits Framework for $100M+ Growth
growth
Network Effects
Jaime DeLanghe - Director of Product at Slack
Molly Norris Walker - Serial Head of Design, Author of Design-Driven Growth at
acquisition
Referral Programs
growth basics
Product-Led Growth Fundamentals
growth
New User Onboarding
growth
Subscription-Product Fit
Laura Schaffer - Head of Growth Product at Twilio Inc.
